Innovation to
Re-Evolve the World
At MORPH, we believe digital transformation is central to reshaping the future of architecture and construction.
Our methodology is based on fundamental concepts, cutting-edge practices and interactive tools that enhance the design, management and communication of every project. We are committed to integrating advanced technologies, artificial intelligence and sustainable solutions to deliver precise, functional results that meet today's evolving needs.
Fundamental concepts and methodologies
Our approach is rooted in the implementation of Building Information Modelling (BIM) and unified data management to maximise efficiency, reduce errors and strengthen interdisciplinary collaboration.
Unified Data Management
Our approach is centered on data consolidation to ensure seamless and efficient coordination at every stage of the project. This enables us to centralize information, minimize errors, and enhance collaboration across multidisciplinary teams.
Building Information Modeling (BIM)
BIM is a digital process that creates and manages detailed 3D models with integrated construction data. Digital twins are based on real-time data. They are used for various applications, including: Maintenance and Facility Management, Energy Optimization, Simulation and Analysis, and Enhancing User Experience.
At MORPH, we use advanced technologies such as Revit and ArchiCAD to ensure traceability, design optimization, and improved project management.
Digital platform for the management of industrialised building components
DIGIN is a digital platform for the management of industrialised building components and elements. Due to the idiosyncrasy and tradition of the AEC sector, in the design and construction process mainly manufactured components are used, starting nowadays to incorporate industrialised systems in late stages of construction projects. In this context of industrial transformation in which the sector finds itself, the project is committed to digitalization as a means of transformation, accompanied by BIM methodology, to facilitate the incorporation of industrialised components from the earliest stages of design. This platform responds to the need to design information management tools for the elements, helping to implement data traceability from the design phases to the maintenance of the asset, thus improving cooperation of all the agents involved in the process.
This project has been supported by the Ministry of Industry, Trade and Tourism, as well as the European Union through the Recovery, Transformation and Resilience Plan and has received funding within the program to support Innovative Business Groups to contribute to improving the competitiveness of Spanish industry under the grant agreement no.AEI-010500-2022b-258, 2022-2023.
Innovative Digital Practices
We harness the power of artificial intelligence with tools like ZEBAI and BIMBOT, alongside advanced methodologies such as automated measurements and computational design, redefining how projects are conceived and executed.
Automated Measurements
The working methodology enables the establishment of clear protocols for conducting project development, ensuring transparent traceability and accounting procedures.
The dashboards display how data is automatically computed and quantified.
Thanks to reports and monitoring, we can ensure that data is accurately quantified, while also monitoring project metrics to meet KPIs. All of this is done quickly and visually.
Computational Design
We utilize parametric design to control complex surfaces and ensure their execution.
By employing advanced software and algorithms, we can explore a wide range of design possibilities. Consequently, we can accurately model and fabricate intricate forms that meet both aesthetic and functional requirements.
AI Integration in Architectural Design at MORPH
The integration of artificial intelligence into architectural design allows us to automate processes and generate advanced analyses, optimizing project performance and sustainability from the earliest stages.
ZEBAI AI and BIMBOT AI are artificial intelligence tools designed for architectural design and BIM project management. These solutions optimize planning, analysis, and structural modeling by integrating complex processes in an automated and precise manner.
BIMBOT is an intelligent design assistant for the AEC industry based on BIM software. It is supported by advanced artificial intelligence methods (soft computing optimization and machine learning) and NoSQL databases. A complete BIM project is obtained as a result of an iterative process: the user sets constraints and priorities by which BIMBOT creates different solutions refined from a catalogue of intelligent objects. Thus, users can create or edit BIM models being assisted by a set of configurable metrics that drive design quality according to their initial preferences.
This project has been co-Funded by EUREKA member countries and the European Union Horizon 2020 Framework Programme under the grant agreement no. CDTI Eurostars E! 12863, 2019-2022.
Digital platform for the management of industrialised building components
DIGIN is a digital platform for the management of industrialised building components and elements. Due to the idiosyncrasy and tradition of the AEC sector, in the design and construction process mainly manufactured components are used, starting nowadays to incorporate industrialised systems in late stages of construction projects. In this context of industrial transformation in which the sector finds itself, the project is committed to digitalization as a means of transformation, accompanied by BIM methodology, to facilitate the incorporation of industrialised components from the earliest stages of design. This platform responds to the need to design information management tools for the elements, helping to implement data traceability from the design phases to the maintenance of the asset, thus improving cooperation of all the agents involved in the process.
This project has been supported by the Ministry of Industry, Trade and Tourism, as well as the European Union through the Recovery, Transformation and Resilience Plan and has received funding within the program to support Innovative Business Groups to contribute to improving the competitiveness of Spanish industry under the grant agreement no.AEI-010500-2022b-258, 2022-2023.
Design and Communication
We leverage state-of-the-art visualization tools, including high-quality renders, immersive virtual reality experiences, and interactive web platforms. These solutions enhance project understanding and elevate communication with clients and stakeholders.
Render & Video
We produce high-quality visual representations in-house, including photorealistic renders and detailed videos that offer a dynamic and engaging way to explore the design and functionality of each space, providing a vivid preview of the lifestyle and environment.
Virtual Reality Experience
We provide immersive 360° virtual reality experiences. This immersive approach allows for a comprehensive understanding of the design and layout.
Web Experience
We integrate interactive web experiences to present projects dynamically and accessibly, delivering compelling visuals that effectively captivate your audience.
The Common Data Environment (CDE)
CDE web platforms provide a single source of truth. They are centralized digital environments that play a crucial role in reducing errors, minimizing delays, and fostering better communication across all stakeholders involved in the project.
Construction app CONNEXT
Our "CONNEXT" app streamlines real-time construction management, enabling the digital tracking of activities and optimizing workflows.
Sustainability
Find out how sustainability is engrained in Morph's genetic architecture.
innovacion@morphestudio.es